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How to master the art of organsing your own event
As a fellow owner of a wedding business, I understand firsthand the challenges of managing cash flow in an industry characterised by small initial deposits and extended periods between bookings and final payments. Recognising the need for a sustainable income to support myself and my business partner, I ventured into organising in-house events and wedding fairs to fill the gaps in cash flow. Through this experience, I gained invaluable insights into the entire event planning process, from inception to execution, and have organised a number of very successful events over the years from wedding fairs to tribute nights.
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Now, I'm excited to share my knowledge and expertise with you. My goal is to equip you with the skills and strategies needed to plan and execute successful events that not only generate immediate income but also contribute to the growth and scalability of your business.
This comprehensive training program leaves no stone unturned, covering everything from drafting template terms and conditions to creating effective marketing ads. Whether you're a seasoned event planner or new to the industry, this training will provide you with the tools, resources, and guidance needed to navigate the world of event planning with confidence and success.
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By adding event planning to your repertoire, you'll not only create an additional revenue stream for your business but also enhance your brand's visibility and reach. With the right knowledge and support, you'll be well-positioned to capitalise on this lucrative opportunity and take your business to new heights.
Join me on this journey to unlocking the potential of event planning as a powerful income-generating arm of your business.
Organising your own events and wedding fairs can offer a myriad of benefits, including:
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Direct Control: When you organise your own events, you have complete control over every aspect, from the theme and venue to vendors and logistics. This allows you to tailor the event precisely to your vision and objectives.
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Brand Exposure: Hosting your own events provides an excellent opportunity to showcase your brand, products, or services to a targeted audience. It's a platform to highlight what makes your business unique and to connect with potential clients or customers in a meaningful way.
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Networking Opportunities: Events and wedding fairs attract a diverse array of vendors, industry professionals, and potential clients. Participating in or organising these events gives you the chance to network, build relationships, and forge partnerships that can be beneficial for your business in the long run.
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Market Research: Organising events allows you to gain valuable insights into market trends, preferences, and consumer behavior. You can interact directly with attendees, gather feedback, and observe firsthand what resonates with your target audience.
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Revenue Generation: In addition to promoting your brand, events can also serve as revenue-generating opportunities. You can sell tickets, secure sponsorships, or offer booth space to other vendors, providing multiple streams of income for your business.
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Establish Authority: Hosting your own events positions you as an authority in your industry. By sharing your knowledge, expertise, and insights through workshops, panels, or presentations, you can establish credibility and build trust with your audience.
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Creativity and Innovation: Planning and executing events allow you to unleash your creativity and explore innovative ideas. Whether it's designing unique themes, incorporating interactive elements, or experimenting with new technologies, events provide a platform to push boundaries and differentiate yourself from the competition.
Overall, organising your own events and wedding fairs can be a powerful strategy for brand building, networking, revenue generation, and market research, ultimately contributing to the growth and success of your business.
So what will be included in this online program...
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How to choose the right venue for your event
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How to attract the right people to attend your event
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Terms & conditions template for suppliers & customers paying for tickets to attend your event.
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How to create a Social Media ad to attract the right clientele to your event (As part of the program we will provide a done for you Facebook Ad setup by Rachael Hoover who specialises in creating Facebook Ads for large corporate companies.)
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Jot form to gather information from any suppliers attending your event.
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Template designs to help you promote your event through social media.
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Template email to send to suppliers to recruit suppliers onboard for your event.
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Template email in the lead up to the event to send to customers & suppliers .
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A step by step guide of the process to executing a successful event.
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Anyone can do this, experience in organising events is not required as I will equip you with everything you need to just hit the ground running, all you need to do is think about what amazing event you would like to organise and possible venues that could potentially host your event.
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Then sit back and watch the pot grow!
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Have a look at some of my portfolio of previous sold-out events below...
You too could have a sell out shows like me!
Join my waiting list to find out how